Core Business Growth

Our Core Business Growth service is designed for companies that have significant room to grow within their current target market. Dennis Sweeny Business Consulting helps companies identify opportunities and land new customers in that core business.

Here’s a scenario for how a typical engagement might play out.

Phase 1

How big is this market and who are the companies in this market?

  • Understand the current approach to landing new customers

  • Understand the current approach to identifying new prospects

  • Understand strengths of business offerings

  • Understand proposals and close ratios

  • Understand the sales cycle

  • Review market, present market share, and market potential

  • Review marketing and sales materials

  • Identify high impact prospects with large potential

  • Contact and arrange meetings with these prospects

  • Produce Marketing Report produced

  • Make decision to continue project

Time frame: 1 - 3 months

Phase 2

Landing new customers

  • Continue identifying new prospects

  • Continue arranging meetings with prospects

  • Submit proposals for new business

  • Land 2 - 3 new customers

  • Continue researching market and developing an understanding of market potential

  • Work with senior leaders and sales management, offering suggestions to improve sales efforts

  • Submit recommendations for improving sales efforts and make a decision to either continue project or transition out

Time frame: 2 - 8 months

Phase 3


In some instances, we can continue working with a client to identify new prospects and land new business. In this phase, we can also recruit salespeople and train the current sales staff or work alongside them.

Time frame: 8 - 30 months