Core Business Growth
Our Core Business Growth service is designed for companies that have significant room to grow within their current target market. Dennis Sweeny Business Consulting helps companies identify opportunities and land new customers in that core business.
Here’s a scenario for how a typical engagement might play out.
How big is this market and who are the companies in this market?
Understand the current approach to landing new customers
Understand the current approach to identifying new prospects
Understand strengths of business offerings
Understand proposals and close ratios
Understand the sales cycle
Review market, present market share, and market potential
Review marketing and sales materials
Identify high impact prospects with large potential
Contact and arrange meetings with these prospects
Produce Marketing Report produced
Make decision to continue project
Time frame: 1 - 3 months
Landing new customers
Continue identifying new prospects
Continue arranging meetings with prospects
Submit proposals for new business
Land 2 - 3 new customers
Continue researching market and developing an understanding of market potential
Work with senior leaders and sales management, offering suggestions to improve sales efforts
Submit recommendations for improving sales efforts and make a decision to either continue project or transition out
Time frame: 2 - 8 months
In some instances, we can continue working with a client to identify new prospects and land new business. In this phase, we can also recruit salespeople and train the current sales staff or work alongside them.
Time frame: 8 - 30 months